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released "The Daily", the first day

was presented today by media mogul Rupert Murdoch and Apple. Can be read only in the tablet and have no paper version. Bet to achieve a quality newspaper, for which invested $ 30 million. It will cost us $ 0.99 per week.

Today could be a historic day for the media. Or a new bluff, so common among the highly touted "new digital media." The newspaper mogul Rupert Mudoch with Apple - the star of the moment technology company in New York, submitted The Daily : the first newspaper entirely conceived and prepared for iPad tablet, which has no paper version.

"History or bluff? Everything depends on the acceptance that has among the users of that computer, and continued the project to achieve in the future. The copy filed today, the lid is dedicated to the crisis in Egypt, has over 100 pages of original news, between them on lifestyle, entertainment, opinion and sports. It has a large amount of original video content , 360-degree photos, interactive graphics, computer graphics versions of articles to share via email, Twitter and Facebook. The notes can leave comments, even audio. There are crosswords and Sudoku puzzles as

Why be a historic day? Because of the strong bet that these two giants are engaged. As announced, during the first year invested $ 30 million in the development of this ambitious product. For this, called a hundred journalists , of the most prestigious in the United States, with a mission to work exclusively.

The goal is a quality newspaper , that captures the essence and glamor of the print media, but at the same time incorporate rich media of the Web and the possibilities offered touch interface of the Apple tablet. Thus, looking to find a product that solves the dilemma online diaries , whose sites are free and, in most cases fail to find a successful business model.

Tablets as iPad weigh less than a kilo, can be carried from one place to another and always are connected to the Internet. Sitting in an armchair and open the icon above (with a single pulse on the touch screen) can be a very similar experience to open a daily paper. In the United States many people is accustomed to paying for content offering this type of devices like the iPod music.

News Corporation, the media conglomerate led by Murdoch, and Apple think that the tablets are the ideal vehicle to implement online payment daily. The business model would be similar to a daily paper without the cost of production of the printing press.

"New times demand new form of journalism. The opportunities in the era of the tablet are enormous and can create a different type of content to reach an educated and sophisticated who does not read newspapers or follow the news on television, but consume media. It will be an opportunity to discover the news , "Murdoch said at the presentation held at the Guggenheim Museum in New York.

The Daily be sold exclusively from the Apple iTunes program. The first two weeks you can download free complete edition of the newspaper. Since then, he may receive subscription $ 0.99 per week or 40 a year .

As with the same iPad and many other inventions of the digital world, if successful The Daily , we expect the emergence of new newspapers like. And then the competition could expand to other computers and platforms, such as tablets running with Google's Android system, so far, does not require passing the content of a software especial.El future of online diaries yet to be written.