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Facebook and Google will put a price on Twitter: U.S. $ 10,000 million Security

The company, which gives losses, worth less than half two months ago.

Up to U.S. $ 10,000 million for a company less than five years in 2010 only $ 45 million turnover. Sound like a scam if it were not for the contestants to stay with Twitter are companies of size and experience of Facebook and Google. But the Internet paths are infinite and traditional valuation rules do not apply in the online world.

As reported yesterday by The Wall Street Journal Journal The two major Internet are "in talks" to keep the network short messages, a bride who spent years resisting the loss of independence. In 2008 Facebook's courted unsuccessfully in 2009 Google thought that $ 250 million would be enough to keep it. At that time, the portal specializing in technology TechCrunch summed up the negotiations: "The CEO Evan Williams not sell or U.S. $ 1,000 million, perhaps as to make it blink, but not to sell." Twitter The latest valuation was in December 2010, when he sold some shares: U.S. $ 3,700 million .

The arrival in 2010 as the new CEO Dick Costolo injected a few dollars in the accounts due to a tentative introduction of warnings in the form of tweets, accounts and sponsors issues. But the care with which they treat their 200 million users, who do not get publicity unless they accept limits the growth of this source of income.

The $ 45 million that are considered income, 2010 (the data is not public) failed to pay the servers that purchased the company in its expansion plan and gave losses. In 2011, sales are expected to reach U.S. $ 100 million, 100 times less than U.S. $ 10,000 million that Google and Facebook shuffled for purchase. The value of Twitter, exaggerated or not, is to be found in the information having their users and services can be developed for them: famous network value.

In the battle for the throne of the Internet, the strategies of Google and Facebook have subtle differences. So far, the network opted to spend their money in acquire talent by rewarding when needed with options to purchase its own shares. A treasure for all who dream of the planned flotation of the company. When Facebook actually bought other companies, have always been small, about 10 people, where as was valuable people. The acquisition of Twitter, with 350 employees, would exception to the rule.

Google, meanwhile, spent the last years fighting the Facebook exodus of employees and large companies without major buying itching with digital advertising network DoubleClick for U.S. $ 3,100 million (2007) and YouTube U.S. $ 1,650 million (2006) as the most notorious cases. Twitter could help you be perceived as a worthy rival Facebook in the social networks, a world that so far remains elusive . Money is not lacking: the last quarter ended with a box of $ 35,000 million.

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1. Twitter is a social network that lets you send and receive messages of 140 characters to a group of followers.

2. Founded in March 2006, a year later it had 300,000 users. In March 2008, there were more than a million. Today it is estimated that 200 million.

3. The company today has revenues of U.S. $ 45 million but given loss.